Smart phones are becoming an essential tool in foodservice circles… especially on the street where sales reps need to connect with operator customers. But like most industries selling outside of the consumer market, foodservice is slow to adopt industrial-grade apps that go beyond the basic smart phone functions.
The apps are generally expensive. Don’t play well with legacy systems. And often require extensive human resources to support and manage.
Forrester research that predicts internet access will happen more often via a mobile device than by desktop computer by 2015.
The dilemma is figuring out how to pay and manage it all when there are so many competing interests thanks to the boom in technology options.
The good news is you can create a dynamic mobile app quickly and with little extra cost or time if you post sell sheets, rebates or other info alongside your video on GradeAtv.com. Go ahead… surf to gradeatv.com on your smart phone or tablet and search for “ketchup” as an example. You’ll see a few Heinz videos… complete with brochures for download. Or, forward the page to somebody via email from your phone.
Here’s our suggested approach if you want to experiment with a mobile presence to help your own corporate reps, brokers or distributors out there:
· Produce category videos for your most strategic product lines or brands. Keep ‘em short 2-3 minutes.
· We’ll create a branded look in your GradeAtv.com channel to mirror your brand identity (this is a new feature within GradeAtv.
· Add in key downloadable documents (sell sheets, rebates, etc.) alongside of each respective video.
· We’ll even set up a nifty web address… like “WeSellKetchup.com” (fill in your product category here!) to make easy to communicate, remember and bookmark.
· No set up, software or other IT needed… it just happens.
And, ta-da.... you have a functional mobile app for very little additional cost. Better yet, no extra work is involved to give folks out in the field a virtual selling tool that can present you products in a compelling way — along with all the downloadable details that operators will want to have.